Conversational Commerce and the Prospects for Consumer Engagement

It is crucial to create an omnichannel experience that integrates conversational commerce tools at each stage of the buyer’s journey.

Therefore, B2B companies’ marketing and sales strategies have to be aligned across multiple marketing communication channels. By adopting conversational commerce tools like chatbots and virtual assistants as parts of an omnichannel approach, it becomes possible for the business to stay engaged with the customers irrespective of their choice of the channel, whether it is an email or social media account or the business website. This smooth experience creates credibility and emphasizes that the company is serious about delivering value to its clients. Furthermore, real-time marketing techniques allow reaching customers at the right time with the right offer and receiving immediate responses.